Channel Marketing
Accelerate demand. Simplify execution. Maximize ROI.
For partners trying to scale demand generation but lacking bandwidth or tech know-how, our channel marketing services make execution simple and results tangible.
Our Channel Marketing services include:
- End-to-end end-user demand generation programs
- eCommerce and digital campaign execution
- Targeted solution-based marketing for product launches or vertical segments
- CRM development tailored for lead nurturing and partner collaboration
- High-quality appointment setting with pre-qualified leads
- Custom target database building to expand market reach
- Multichannel marketing (email, social, direct mail, events, calls)
- Complete MDF attribution and Proof of Performance documentation
- Event marketing and promotion (webinars, roundtables, sports events)
- Real-time campaign reporting and ROI analysis
Brand Development
Craft a brand that stands out in the channel and in the market.
Whether you’re refreshing your identity or repositioning your message to align with OEMs, we help you clarify your voice and resonate with your audience.
Our Brand Development services include:
- Brand positioning and value proposition development
- Full brand strategy and messaging architecture
- Brand refresh projects for growing or pivoting businesses
- Communications strategy for partner and end-user outreach
- Social media strategy tailored to B2B tech audiences
- Audience segmentation and persona building
- Visual brand identity creation (logos, color systems, typography)
- Partner-branded content development and storytelling
- Graphic design for web, print, and co-branded materials
- Copywriting for landing pages, campaign assets, and sales collateral
Digital Marketing
Meet buyers where they are—and turn clicks into customers.
Your digital presence is often the first touchpoint, and it must convert. We craft digital campaigns that attract, engage, and convert across the funnel.
Our Digital Marketing services include:
- Campaign planning, execution, and optimization
- Campaign creative including visuals, copy, and offers
- Performance-driven digital strategy across channels
- eCommerce strategy and storefront management
- Paid search and paid social campaign execution
- SEO reporting and optimization for partner microsites
- Web analytics integration and performance dashboards
- Email marketing campaigns and nurture flows
- KPI and ROI analysis, attribution tracking, and reporting
Creative & Video
Content that captures attention and drives conversion.
We help channel partners tell their stories with content designed to perform, from high-impact visuals to motion-driven video assets.
Our Creative and Video services include:
- Video production (brand anthem, testimonials, promos)
- Motion design and animation for digital platforms
- Web design for partner microsites, landing pages, and portals
- Social media creative and advertising assets
- Email design for MDF-eligible campaigns
- Event signage, booth graphics, and sales materials
- Scriptwriting and storyboarding for video or presentations
- OEM co-branded asset creation and design
Fractional CMO
Access senior marketing leadership—without a full-time hire.
Need executive marketing expertise without full-time overhead? Our fractional CMO service brings senior-level leadership to your team for strategic direction and execution.
Our Fractional CMO services include:
- Marketing strategy development aligned with business goals
- Oversight of campaign planning and execution
- Customer acquisition and sales enablement strategies
- Leadership of internal or outsourced marketing teams
- Market research and competitive analysis
- MDF planning, optimization, and execution roadmap
- Sales and marketing alignment to drive measurable growth